[ Switch ] Has anyone told you - the shoes have to rise in price

when food prices, price increases, wage increases, prices soar, the price for our shoes to follow up. Yes,
this is true. Recently, the domestic prices of shoes and apparel brand blowing wind. Many semi-annual report released brand, shoes and apparel products have raised the
price, brand shoes and apparel price increases this year the market mainstream. This is the rising cost of corporate profitability button
elbow, or the price is the brand or the performance of another of its main weapon because of it?
01 premium brand products price by increasing the part of the star, convergence of international brands, to enhance the brand positioning, closer to the distance between the multinational sports brand, which is the sports brand of the product price increases the real intention. Although the price of international brands there are still gaps, but must be able to use the advantages of leveraging cost-effective domestic cities, which, at prices that this part of the development of high-end brand will play an appropriate role in the interface.
02 costs for a collective price hikes this year, the local brand shoes and apparel, these companies have attributed it to rising costs. With the economy bottoming out, shoe-making enterprises upstream raw material prices, labor costs also will increase. Especially large increases in material prices, the fabric has more than 30% of the price increases, while wages have continued to rise. In addition to the basic cost pressures increase, part of the fashion, fashion marketing, brand advertising, promotional costs are also growing. These greatly increased costs, the enterprise through product price increases to ease the pressure of rising costs.
News 03 a few months before the market demand there may be low-price orders, but recently die, almost all plants in the price.
the economic crisis in a group of shoe factory down, the vast majority of surviving shoe production in short supply
ushered in the development of the spring, orders are very full, in the production of short supply, manufacturers are very
tough price to buyers, especially in autumn and winter this year, new orders, some of the companies raised the price about 20%.
not find a suitable buyer in place when the manufacturers had to accept.
Li Ning: Ning first half operating income of 4.505 billion yuan, an increase of 11.2%. Net profit of 582 million yuan, an increase of 23.1%. Li Ning brand retail stores in the first half of the net increase of 229 to 7478. Li Ning, the company announced fourth quarter of this year, the average retail price of footwear products increased 7.8%, the retail price of apparel products increased 17.9%.
Special steps: special step semi-annual report shows that the average price of footwear products increased 6.6%, clothing average selling price increased 13.9%. Price increases, the special step footwear priced at 85.7 yuan on average, the average price of apparel products was 52.5 yuan, footwear and apparel product sales increased to 9.5 million pairs and 20 million, subject to sales increase and the double impact of higher selling prices, special steps in the first half overall revenue rose 22% to 20 billion yuan, gross margin increased by 2.1 percentage points to 40.7%, operating margin rose 2.4 percentage points to 22.2%.
Anta: the first half of this year, ANTA footwear average selling price (wholesale price) increased by 2.0% to 96.9 yuan, the price of apparel products increased by 7.1% to 49.6 million. Product price increases, while the cost of ANTA products are decreased, the average cost, Anta shoes cost 52 yuan per pair, down 2.5. Affected, Anta's overall gross profit margin reached 43.7% during the first half of this year, an increase of 2.2%.
Belle: Belle

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